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Monthly Archives: July 2008

I’m home at last!

First, thank you, thank you for all the wonderfully thoughtful blog comments, emails, and voice mails. I am blessed beyond measure by you, my friends and clients, and your love and prayers for my family were felt so strongly this week. Thank you. My grandmother’s memorial was beautiful and bittersweet. There were many tears, but also many smiles and laughs. I think she would have been thrilled with our celebration of her life. It was a life sweetly and gracefully lived!

I’m home at last! My flight finally landed in Atlanta during the wee hours of this morning, after weather delays in Texas last night. My husband awoke to greet me when I came home, and my boys had handmade cards waiting for me on the table. I snuck into each of their rooms for a quick kiss, and they welcomed me home with sleepy hugs and I Love You’s.

I admit I was a total zombie today. I don’t handle sleep deprivation well, so my overnight travel really took it out of me. I’m catching up on rest today and sleep tonight so I can catch up on work tomorrow! I also will be taking my son to my cousin’s wedding rehearsal, where he will learn his responsibilities as ring bearer for her wedding Saturday. He is very proud and very excited. And you know me … this photographer mom can’t wait to capture some shots of my handsome boy in a tux!

Anyway, just wanted to let everyone know that I was back in town, and to thank you again for your love and patience this week as I took some personal time off. Hugs to all!

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Godspeed

I got the phone call at 11:45 last night. My grandmother, Mimi, had passed.

Mimi and I lived in separate states all of my life. But though I only got to see her a couple of times each year, I treasure the memories created in those visits.

Mimi redefined “Momma Bear”. She fretted over and protected her children and grandchildren with such love. My mother told me that when I was a little girl, Mimi did not want me to play with helium balloons because it might pop in my face and knock out my breath. That gives you an idea of her level of caution. So imagine her heartache when she kept me for an overnight visit as a toddler and I got my first black eye. It was the 70’s, so the beaded curtains in the doorway were still popular. I liked to run back and forth through them. On my 800th trip through that doorway, no doubt faster than the others, and certainly with giggles, I danced through the beads and then hit a table full force. Mimi was devastated, but I was just fine.

My grandparents were jewelers, owners of Gene’s Fine Jewelers in New Mexico. But we called it the Oh Wow Store. I would walk slowly, my child eyes wide open, past each display case, saying, “Oh wow!” at the sparkling gems. Visits to Mimi’s house meant for me fun days at the Oh Wow Store, where I felt extra special because I was allowed behind the scenes. It meant splashing in her backyard pool (30 minutes after eating of course). And later, after she’d retired and moved to a smaller house, it meant spending time with her looking at her meticulously kept photo albums, playing her with her two beloved toy poodles, Bonnie and Beau, and reliving the memories of years past.

In the last couple of years, the gentle confusion of old age became the destructive theft of dementia. Mimi declined sharply at times. At first she just lost words and her ability to express her thoughts. Then the more recent memories started to fall away. People’s names, relationships to her were lost. Her adored pups, who now lived with my aunt, and who never forgot their momma when she visited, were just dogs to her, unrecognized. Eventually, she stopped talking as her decline continued. My last visit to New Mexico was last year. I took Erica with me. I wanted her to meet Mimi, even though I knew neither of them would remember it later. Even without the understanding that this baby was her great grandchild, Mimi enjoyed every second of her time with Erica. The smiles from both, the delightful bond beyond cognitive understanding, were such a blessing. During our visit, as Erica toddled happily between Mimi and the other residents with whom she lived in an extended-care home, one of the nurses whispered to me, “This is better than a puppy!” How thankful I am for that memory of Erica and Mimi laughing together.

My grandfather and Mimi’s husband, Gebby, died in 1987. I was 15. During the service, I was standing next to Mimi at Gebby’s casket. She touched his hands and leaned forward to kiss his face. She said, “So long my love. I’ll see you soon.” I’ve never forgotten that farewell. Twenty-one years later, “soon” is here.

Mimi loved her family. She loved her children, grandchildren, her friends, her neighbors. She loved the Lord. After I hung up the phone last night, I sat on the steps with Chris next to me and cried. Through the sadness of goodbye, my heart felt comfort in hello, at the thought of Mimi’s reunion with Gebby, her mother, her sister, and my mother, and many other beloved souls from her life. She must have had such a joyous welcome in Heaven!

Godspeed Mary Amelia Gebhardt. Mimi. I love you.

I expect to be on a plane soon to New Mexico to be with my family for her memorial. Some of you are waiting on sneak peeks, session presentations, and order deliveries in the next week. I beg of your patience for these next few days as I must put work on hold. Thank you in advance for your understanding.

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Julie

I am excited to be venturing back into the world of High School Senior Portraits. I worked with a few teenagers when I first launched out as a professional photographer, but I have focused primarily on babies and children since then. Now that my children are a little older, I have more time to play with some new angles in my work as an artist. Working with adults and teens is a completely different ballgame than working with children. I’m thrilled about the new creative challenge. My high school senior portraits will still reflect my style as an artist, natural, contemporary, and vibrant. Stay tuned to the blog and my newsletter for updates!! In a few months, I will start accepting applications for High School Senior Spokesmodels from the class of 2010, working with all the high schools in the northern Metro Atlanta, Alpharetta, and Roswell areas. Shannon Holden Photography Spokesmodels will get a lot of fun perks and free portraits. Don’t miss out!

In the meantime, I’m exploring my photographic style for teens and adults, and gathering my portfolio of images which will soon be added to my website. And in doing so, I was so excited to turn my camera on this gorgeous young lady from Centennial High School in Alpharetta. Julie has been a babysitter for our family for a couple of years now, and we and our children adore her. She is bright, cheerful, caring, genuine, and lovely from the inside out. She is the kind of gal I would love for my daughter to be one day. And you’ll agree, she is quite photogenic too! I’m going to be so sad to lose her as she heads off to college! But I know she is going to have a blast!

Thanks for spending an afternoon with me, Julie! You are a joy to work with.

PS … Stay tuned to the blog next week to meet Julie’s boyfriend, Daniel!

I enjoyed trying out some new conversions and textures on Julie’s portraits. It is fun to get a little more edgy in photographing teenagers.

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Ask Shannon – Question Two

Question two comes from Marchet, who writes:

Dear Shannon,

I have been watching your blog for most of this year and have been delighted and amazed by your work. I’ve admired not only your photography but also your captivating narrative. Thank you for being an inspiration and a role model for me. I am just venturing out into the photography business and would love your best business advice for beginning entrepreneur.

Congratulations on your business venture, and thank you for the compliment! There are three things that I believe are critical for any photographer hoping to build a business around their passion. Some of these things can be a little sensitive to talk about, but you asked! :)

The first is simple and obvious … know your craft and your tools. Especially with location photography, you are going to find yourself in a huge variety of settings and situations. You might end up shooting in a house with no light to be found. Or maybe you will be shooting 4 year old triplets with dirty clothes and a sugar high. You might be standing in the rain racing to get that one last shot before the downpour really starts. (Yes, I’ve done all three of these.) The variables in this business can really cause some stress during a session. The elements you can control in the midst of chaos – your mastery of your camera, your ability to find and manipulate light properly, and your own creative vision – will be the keys to your success. That’s not to say every session will be stressful. But there will be a few, and you will want to come through those smiling just like the non-stressful ones. Know your camera, your light modifiers, your lenses, and your photo editing software. Know them like the back of your hand.

The second is probably the most critical … be a business person. Any successful photographer (not the starving artist, but the photographer who can actually afford to pay their bills and still pay themselves, too) will tell you that success in this industry is 20% talent and 80% business skills. You absolutely must understand what it takes to run a business and do so legally. Be prepared for the money and time required. Your cost of doing business is not just your camera and your prints. Your business time is not just your time behind the camera. Consider all these additional and important expenses (and more that I haven’t even listed here):

  • Back up cameras and lenses. Ideally, you should have at least two of everything you might need during a shoot. And plan on upgrades yearly. I typically replace my cameras once per year. I have invested close to $40,000 in equipment since starting my business four years ago. You’ll probably need twice that if you plan to shoot weddings. And that doesn’t even include studio lighting and equipment, since I don’t shoot with those things. Add another $20-30K if you plan to shoot in a studio environment. And that is also not including money to be spent on props.
  • Business registrations, city occupational taxes, sales tax, etc. You must understand how to file all of these, how to stay up to date, and budget to pay them.
  • Professional services. Budget for consultations with legal and accounting professionals, especially as you are getting your business and policies established. You’ll want to work with a professional accountant at least once or twice per year in addition to tax time, to keep yourself on track.
  • Insurance. You MUST protect yourself and your clients, not to mention your equipment. Plan on about $500-$2000 annually for property, liability, and other business insurance. I also carry a short-term disability policy in case I am unable to work for more than 3 months.
  • Computer expenses. Like cameras, I upgrade my computers annually. I have two computers, two monitors, and a bunch of other little gadgets that help me run my business. Time is money, and a slow, unreliable computer will eat up your profits quicker than you can imagine. Losing a client’s images to a faulty computer will be your worst nightmare.
  • Education. Unless you are Ansel Adams or Anne Geddes, you will probably have a wealth to learn about photography even after your business is well off the ground. I know I do! Attending workshops and conventions, joining professional organizations and forums, taking classes, buying books, subscribing to magazines … these are all business expenses and time investments you should plan for.
  • Marketing. You need a way to help people find out about you. Maybe it is print advertisements, maybe it is direct mail, maybe web marketing. Even word of mouth marketing costs money and time.

Along with all these and other expenses, you need to get paid! How much is your time worth? And not just your shooting time … your driving time, your editing time, your ordering and packaging time, your bookkeeping time, etc. After my first year in business, when I was charging $25 for an 8×10 and a $75 session fee, I thought I was doing pretty well. Then with a trusted business advisor, I did a little math. In that first year, I made, on average, $4 to $6 per hour for my time. BEFORE taxes! With some sessions, I actually lost money. OUCH!! I was paying my babysitter more than I made for myself! And so, while it was hard to raise my prices after that first year, and hard to lose some of the clients who could no longer afford my work, clients whom I liked very much personally, it was necessary. I had to either price myself so I could earn a decent salary or I had to shut down my business.

Third, be YOU. Find out who you are as a person, as a wife or a friend or a mother or a child of God. That will be one of the first steps to finding your voice as an artist. And in doing so, make sure it is YOUR voice, and not a copy of another artist you admire. Inspiration is a wonderful thing … let it be the launching pad for YOUR art, not the foundation for art you lay as a thin veneer over it. Let new ideas from other artists feed your creativity, but don’t let them bog you down in trying to keep up with all the latest trends. Be honest, be bold, be genuine, be loving, and be humble. Your clients will appreciate you more for it.

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